Vases
Mugs
Plants
Candles
Dogs
Cats
Collars
Bowls
New in
Bags
Shoes
Dresses
-20%
-15%
What Sello is
Sello is software for running a small online store. You get a store page at your own link, a set of themes to style it, and an app to manage products and orders.
- Your store
- A store page at sello.bio/yourname, or on your own domain.
- The app
- Sello for iPhone, plus a web app for Android, Windows and Mac.
- What you can sell
- Physical products, downloads and services.
- Who it is for
- Creators, makers and small shops who want a simple store without building a website.
Open your store in three steps
Most people have a store ready in a few minutes.
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Claim your link
Choose a name for your store. It becomes your store address.
B Bloom Studio sello.bio/bloom Aura -
Add your products
Add photos, a title, a price and options like size or colour. Or add ready-to-sell products that our fulfilment partners pack and ship for you.
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Share your link
Put your link in your bio and posts. New orders show up in the app, where you can ship them and add tracking.
sello.bio/bloom
Sello for iPhone
Everything you need to run your store fits in one app. Not on iPhone? The same app runs in your browser.
Change the theme, colours and sections and see the result straight away.
Add products with your camera, edit prices and switch items on or off.
Get a notification for each new order and handle it in a few taps.
Describe what you want and Sello AI designs your store or writes your product texts.
What you can do with Sello
The essentials for a small store, without plugins or setup.
Pick a theme and change colours, fonts and layout. Your store works on any phone or computer.
Physical products, downloads and services, with photos, options and stock.
See every order, its items and its status, and mark it shipped from your phone.
Add a tracking number and your customer can follow the delivery from their order page.
Visitors, best-selling products and where your customers come from.
Run a sale, create discount codes and offer a first-order discount.
Products you could sell
No stock? Add ready-to-sell products to your store and set your own price. Our fulfilment partners pack and ship each order, with tracking.
Example products. Prices are suggestions: you set your own.
Simple pricing
Start for free. Upgrade only if you want more stores and your own branding.
Everything you need to open a store.
- Up to 2 stores
- All core themes and features
- iPhone app and web app
- A small fee per sale, no monthly cost
Prepaid, never renews by itself.
- More stores
- Remove the Sello badge
- Premium themes
- Premium blocks like sliders, videos and polls
Questions
Do I need a computer?
No. You can build and run your whole store from the Sello app on iPhone, or the web app on any other phone or computer.
Do I need my own products?
No. Sell your own stock, files or services, or add ready-to-sell products that our fulfilment partners pack and ship for you, with tracking.
Can I use my own domain?
Yes. Every store gets a sello.bio link, and you can connect a domain you own from the app.
What can I not sell?
Counterfeit and replica goods, and anything illegal or restricted, are not allowed and are removed. Read the list of prohibited items.
Create your store today
Free to start. Download the app or open the web app.